The objective of any casino is to maximise profits within set barriers. Obviously any casino owner in an ideal world would like to make 100% return on turnover on the gaming side but that isn’t possible.
Not one single punter would stand for not ever winning whether it be fruit machines, roulette, casino poker, blackjack or slots. The goal can really only be to take the maximum possible whilst still keeping the punters coming back.
This is why punters who win are the best source of advertising for any casino and adverse publicity is very bad. Roulette has always been the best money earner for the casinos due to its speed and its ability to be able to support more than a dozen players per table at any one time.
I don’t like it when land based casinos become agitated and disgruntled by punters winning sizable sums of money. I have worked on the inside so I know that it happens. I have seen countless situations where gaming managers have been openly hostile to punters who have won money.
I find this approach truly amazing in an industry where the casino has to depend on people repeatedly coming through the door in enough numbers to not only pay the overheads but to generate meaningful profits as well.
OK so casinos are not a means of social security but with areas like slots and Caribbean stud poker, then why in heavens name don’t they give the punter better value for a money?
Giving a player a 50/1 pay-off for a straight flush and this is based on the dealer having a qualifying hand of AK is ludicrous in my opinion. It is lucky for land based casinos that more punters are not aware of the odds of making these hands otherwise they simply wouldn’t play them.
Giving people value for money is the key to not only keeping them but to also keep them coming back for many years to come. Handing out a casino bonus every month would be a good start or some other incentive for players to come and play and after that…to stay and be happy.
Carl “The Dean” Sampson
